The year 2012 marked a specific point in the history of Rolex, a year where certain models held prices significantly different from today's market. Obtaining a comprehensive and accurate Rolex prijslijst (price list) from 2012 requires careful research, as official documents from that period are not readily available online. However, by piecing together information from various sources, including potentially archived dealer catalogs, online forums discussing vintage Rolex watches, and sales data from reputable auction houses, we can attempt to reconstruct a picture of the pricing landscape for Rolex watches in 2012. This article aims to provide an overview, acknowledging the inherent limitations in definitively recreating a complete and perfectly accurate 2012 price list.
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The challenge lies in the fact that Rolex, as a privately held company, doesn't publicly archive its historical price lists. Their pricing strategy is also known for its discretion and gradual adjustments, rather than large, publicized price jumps. Therefore, any attempt to reconstruct a 2012 price list is inherently an approximation based on available evidence.
Understanding the 2012 Rolex Catalog:
A hypothetical 2012 Rolex prijslijst would have included a wide range of models, categorized by material (steel, gold, platinum, combinations thereof), complication (basic time-only, date, chronograph, GMT, etc.), and collection (Oyster Perpetual, Datejust, Submariner, Daytona, GMT-Master II, Yacht-Master, etc.). Over 100 entries would not be unusual for a comprehensive catalog. Each entry would have included:
* Product Code: A unique alphanumeric identifier for each watch model and variation.
* Description: A detailed description of the watch, including case material, bracelet type, dial color, and any other relevant specifications.
* Model Name: The official Rolex designation for the watch (e.g., Oyster Perpetual Datejust 16234).
* Price: The suggested retail price in various currencies (likely including Swiss Francs, Euros, and US Dollars).
Factors Influencing 2012 Prices:
Several factors would have influenced the prices listed in a 2012 Rolex price list:
* Material Costs: The price of gold, platinum, and other precious metals fluctuates significantly. Higher metal prices would have directly impacted the cost of watches containing these materials.
* Manufacturing Costs: Production costs, including labor, tooling, and components, also influence the final price.
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